June 19, 2025
BLACKPINK is ready to treat their fans with new music in early July.
A K-media outlet, JTBC Entertainment, wrote an article over the K-pop girl group’s activity and mentioned, "The new song is said to have a new feel while retaining BLACKPINK's existing charm, raising expectations."
While Top Star News, another outlet, also claim to have communicated with icons’ label YG Entertainment, who told them, "We ask that you confirm this through an official promotion in the future."
This comes after it was confirmed that BLACKPINK, which is comprised of pop stars, Lisa, Jisoo, Jennie and Rosé have started shooting a music video for their first song, since 2022's Born Pink album.
YG Entertainment’s statement read, "We are shooting the music video in partnership with a famous director from overseas.”
"It will be an iconic video that comprises all of BLACKPINK's identity and music,” they added.
"You can look forward to the special project to prove the reputation of BLACKPINK, which has become a global leading artist,” the statement concluded, though no other official details, such as the theme, title or release date of the music were given.
Currently, BLACKPINK are due to kick off their Deadline World Tour on July 5 and 6 at the Goyang Stadium in South Korea.