June 17, 2025
Meghan Markle has restocked her first collection of lifestyle brand As Ever with "delicious surprises."
The Duchess of Sussex, 43, announced the surprise reveal by resharing a post from As Ever to her Instagram Story on Monday.
“So much love has gone into this...and I can't wait to share it with you this Friday, June 20th!” Meghan, 43, wrote along with the post, which featured an outdoor photo of a stack of pancakes topped with syrup and raspberries.
“Oh yes, honey…sweet things await. Mark your calendars for June 20 at 8 a.m. PT - we’re bringing back your favorites, plus some delicious surprises you won’t want to miss!” read the caption to As Ever’s Instagram post.
The upcoming restock and the new addition come after her first batch of jams, cookies, flower sprinkles and more sold out within 45 minutes in April.
On June 3, As Ever had already hinted at new additions, posting a photo of a rustic kitchen setup with bowls of berries, lemons, and jam.
"To all who’ve been wondering and waiting, thank you!" the caption read. "Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month...get excited!"
In the bonus finale episode of her Lemonada Media podcast Confessions of a Female Founder, Meghan shared that she had put her brand on "pause" following the success of her first collection.
“It was amazing,” she said of the launch’s rapid success. “We just needed to take a beat before expanding.”